Marketing Advantage - Jacob Mrozek

We made this video to show clients the marketing advantage of using a Redfin Agent.

The goal was to highlight all the benefits and materials you get when you work with the Redfin team. I collaborated with a great illustrator who created the beautiful images, and I handled the animation and compositing. It was a challenging but incredibly rewarding project. 🏆

We developed two distinct sketch concepts for this project, and both had some serious personality. During this phase, we also refined the overall style. These boards were a blast to work on.

This was our first project exploring the new brand colors. We aimed for a warm and inviting feel, using pops of color to make it stand out. 🥰

This house spinning was much harder than it looked. While it could be done in After Effects, I chose to do it in C4D. The hard part was getting it to match the illustrated style we had established. To accomplish this I rendered out Cryptomattes and was able to change individual colors in After Effects to get the right look.

Next: T-Mobile