Redfin
I drove the motion design process at Redfin, taking out-of-the-box ideas and executing them across a wide range of platforms. I managed the entire creative workflow, from initial sketches and storyboards to final animatics, for content that ranged from modular social media posts to fully realized 3D national TV campaigns. This systematic approach ensured a cohesive brand narrative, regardless of the project's scale.
This is easily one of my favorite projects. Even though it never saw the light of day, the end result was exactly what I had in my head. I gave myself a personal challenge to create the entire piece exclusively in Cinema 4D, using the software's Sketch and Toon feature to get the hand-drawn effect I was aiming for. 🔫
This 2023 App Download spot was an evolution of 2022. While it still incorporated some 3D, we wanted to showcase even more of the UI in this one. The end result was an amazing blend of 2D and 3D.
