Redfin App Download - Jacob Mrozek

For the annual Redfin App Download TV spot, I had the opportunity to lead the creative direction for the fourth consecutive year in 2025.

We aimed to innovate by bringing the brand to life in a new way: 3D. The final piece was a fresh, warm, and inviting spot that truly captured the initial concept and felt like a breath of fresh air for the brand.

Sketching is always my favorite part of the creative process. Its where ideas come to life...and die. While the end piece isn't exactly what I started with in the sketches, its pretty damn close. 👌

It's always cool to see how a project evolves. These initial style frames were a decent starting point, but they were a long way from the final look we were going for. We did a lot of iterations to find what mood fit the spot just right.

Initial motion tests are crucial for nailing the timing and transitions. This is where we fine-tune how everything moves, so the final piece feels seamless and intentional. Getting this right early on helps us avoid big headaches down the road. 🤕

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